Coinbase eyes World Cup boost as prediction markets surge: Bernstein

Written by Sam Bourgistaff writerReviewed by Robert Lakinstaff editorWritten by Sam Bourgistaff writerReviewed by Robert Lakinstaff editorCoinbase eyes World Cup boost as prediction markets surge: BernsteinLatest NewsPublishedJun 11, 2026Bernstein says the 2026 FIFA World Cup could inject billions into prediction markets, with Coinbase and Robinhood positioned to capture a wave of new users. The 2026 FIFA World Cup could mark a breakout moment for prediction markets, with Coinbase emerging as one of the biggest winners, according to a new research report from Bernstein.Published Thursday, the Bernstein analysts estimate the expanded tournament will generate more than $3 billion in incremental sports betting handle and $5 billion to $10 billion in additional consumer prediction market volume, as 104 matches transform what is typically the slowest period for online sports betting.FIFA expects the month-long tournament to attract roughly 6 billion viewers worldwide, up from an estimated 5 billion during the 2022 World Cup in Qatar. Matches are scheduled to start today. Bernstein said Coinbase has established itself as a major player in the sector, surpassing $100 million in annualized prediction market revenue in March, just months after launching the product.As Cointelegraph reported, the crypto exchange rolled out prediction markets nationwide through a partnership with Kalshi, allowing users in all 50 US states to trade event contracts tied to sports, politics, culture and other real-world outcomes.Robinhood is also expected to benefit from the tournament. Bernstein noted that the brokerage is using the event to launch Rothera, its own US Commodity Futures Trading Commission (CFTC)-licensed exchange and clearinghouse for prediction markets.“[W]e expect prediction markets to be the biggest driver of incremental revenue for Robinhood,” the analysts wrote, forecasting roughly $586 million in prediction market revenue for 2026.Bernstein expects the FIFA World Cup to …

Coinbase eyes World Cup boost as prediction markets surge: Bernstein

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