Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

CoinDesk NewsBinance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market shareBinance.US is betting ultra-low fees, new regulated products and deeper liquidity will help it regain customers after two years of regulatory setbacks.By AI Boost|Edited by Jennifer Sanasie Jul 13, 2026, 8:27 p.m. 2 min readMake preferred on ShareShare this articleCopy linkX iconX (Twitter)LinkedInFacebookEmailMake preferred on Latest developments: CEO Stephen Gregory said Binance.US is focused on growth after what he described as a two-year "hibernation" tied to regulatory issues surrounding the broader Binance brand.Gregory said Binance.US is a separate U.S.-only entity with its own governance structure, though it shares a common beneficial owner and brand name with Binance.com.He said the exchange previously held roughly 20% of the U.S. crypto exchange market and is targeting a return to that level.Gregory said Binance.US is now licensed exclusively to serve U.S. customers.What this means: Binance.US is trying to compete with exchanges such as Coinbase and Kraken by emphasizing lower trading costs and a broader product lineup.Gregory said the exchange has reduced fees to "essentially almost a no-fee exchange," with 0% maker fees and 2-basis-point taker fees.He said the company has kept costs low by operating with a lean team and expects to generate revenue from services like custody alongside trading.Gregory said the exchange is rebuilding liquidity through incentives and direct outreach to retail customers, including personally contacting some of its top users for feedback.Reading between the lines: Gregory said a more favorable U.S. regulatory environment could allow Binance.US to expand beyond spot trading.He said the company expects to pursue additional licenses that would enable products including derivatives, perpetual futures and prediction markets.Gregory said he believes federal agencies are expanding their crypto oversight in ways that could support broader p…

Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

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