Binance bets on becoming a crypto 'super app' as stablecoins reshape growth

FinanceBinance bets on becoming a crypto 'super app' as stablecoins reshape growthShunyet Jan, Binance’s head of spot trading and derivatives, said the exchange is focusing more on payments and financial services than on trading alone as it drives the next phase of its expansion.By Olivier Acuna|Edited by Cheyenne Ligon, Aoyon Ashraf Jul 14, 2026, 5:33 p.m. 2 min readMake preferred on ShareShare this articleCopy linkX iconX (Twitter)LinkedInFacebookEmailMake preferred on SummaryShowBinance is shifting its growth strategy from pure crypto trading toward becoming a payments-focused “super app” offering broader financial services.The exchange sees stablecoins as a key driver of this transition, as they are increasingly used for payments and transfers rather than just trading.Binance believes its next phase of growth will come from payments and financial services rather than cryptocurrency trading alone, as stablecoins reshape how people use digital assets, according to Shunyet Jan, the exchange’s head of spot trading and derivatives business.In an interview with CoinDesk on Binance’s ninth anniversary, Jan outlined the strategy as Binance and shared a glimpse of the platform’s future priorities."We're trying to not just be a crypto exchange, but be a super app that involves payment," Jan said. "If you think of us as a payment provider, then that number becomes much bigger."Jan said Binance’s new strategy reflects how people are increasingly using cryptocurrencies beyond trading. While trading remains at the core of Binance’s business, he said stablecoins are increasingly being used for payments and transfers, creating a larger market than trading alone."I don't think it's really leveled off," Jan said. "What's happened is that a lot of it is driven by stablecoin usage."Binance is not the first to bring up the idea of a super app. Coinbase CEO Brian Armstrong said his platform envisioned eventually becoming a “super app” in 2023, like Chinese tech giant Tencent’s WeC…

Binance bets on becoming a crypto 'super app' as stablecoins reshape growth

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