Salesforce agrees to acquire AI startup Cresta for about $2.7 billion

Poin penting

• Salesforce has agreed to purchase the artificial intelligence startup Cresta in a deal valued at approximately $2.7 billion.
• The strategic acquisition aims to accelerate innovation in AI-driven customer service solutions.
• By integrating Cresta's technology, Salesforce seeks to enhance operational efficiency and potentially reshape standard practices across the customer service industry.

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